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IFA Special Areas

IFA Special Areas

IFA offers a clear and simple structure. Eight segments showcase a full range of brands, products and innovations.

The IFA Special Areas showcase the very latest products and solutions. This is where you'll find a full range of theme-focused innovations in one or more adjacent exhibition halls.

IFA NEXT: Welcome to the Future!

This year’s IFA provided again an unparalleled stage for innovation: IFA NEXT.

IFA NEXT is a global innovation hub, hosted in the hall 26 bringing together researchers, industry professionals, start-ups and retailers for a dynamic transfer of knowledge, information and business ideas.

IFA NEXT in Hall 26 features IFA Keynotes and the IFA+ Summit along with a separate exhibition area hosting the IFA NEXT Showcase. This area also includes the IFA NEXT Startup Days with young international companies and the IFA NEXT Innovation Engine presentation stage.


Fitness & Activity

IFA Fitness & Activity

The Fitness & Activity Special Area is a business platform for wearable devices featuring the latest digital fitness product innovations.

IFA iZone

IFA iZone

In a special designed area IFA iZone offer exhibitors the chance to showcase their products in a unique turnkey participation.

Use the IFA online catalogue to search for exhibitors in IFA Special Area iZone in halls 12, 14.1 and 15.1.

IFA Smart Home

IFA Smart Home - The special area in hall 6.2

The smart, intelligent home promising state-of-the-art comfort and convenience is no longer a pipe dream – it has become a living reality. That’s why IFA features since 2016 a special exhibition segment devoted to the Smart Home.

The IFA Smart Home area in Hall 6.2 is very popular with visitors and the media. In 2018, more than 60 international companies presented their groundbreaking solutions for a networked home in the dedicated exhibition area covering more than 3,000 square meters.

From digital home control using speech, gestures and expressions to intelligent security systems and smart grids, visitors are able to experience the latest solutions first-hand.

Reseller Park

Reseller Park

Reseller Park is an internationally-recognized B2B marketplace tailored specifically to IFA. Resellers, distributors, retail purchasers and traders come together on this networking platform for decision makers – especially from the areas of telecom + mobile, accessories, consumer IT and smart home. Business negotiations are held in a spacious lounge area away from the hustle and bustle on the trade show floor.

More info:

UX Design Awards

UX Design Awards

All nominated product solutions will be presented to the public in a special IFA exhibition from 6 to 11 September 2019. The competition judges will honor the winners at the UX Design Awards ceremony. The exhibition is accompanied by talks and workshops focusing on the user experience.

For further information: