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IFA 2020 Special Edition will go ahead as a real-life event, but unfortunately – for public health reasons – the fairgrounds will be closed to the general public this year.
Instead, we will offer the public the opportunity for a digital experience of IFA 2020 Special Edition.
Working closely with German public health authorities, we developed a concept for IFA that ensures the health and safety of all participants.
That’s why we will focus on IFA’s core functions: to help brands and manufacturers; retailers; innovators; and the media.
In other words, for this year only IFA 2020 Special Edition will take place as pure B2B event.
You don’t have to miss out, though: Soon we will be sharing details here how you can get access to the IFA 2020 XTENDED SPACE